Definition of the Day: Impact Bias

How we view the future (wrongly)

Impact Bias is a description of how we view future events. We feel that we will be happier or more distressed than we actually feel and, just like many other human behaviours, we don’t learn from this.

In this link, Harvard Psychologist Dan Gilbert presents his findings on how our expectations of future events tend to the extreme.

We all know that the feel-good factor of new gadgets and holidays wears off pretty quickly. We can also see, with the benefit of hindsight, that things were maybe not as bad as we thought they would be looking forward. We realise that our predictions of how we will feel about good or bad events is skewed, but we can see that the extent to which we are wrong is far greater than we think thanks to Daniel’s research.


Definition of the Day: Impact Bias by Bromley Mindfulness is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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